From http://www.adverblog.com/archives/003933.htm:
...read the bumper sticker on my parents camper van. A stomach churning thought but a positive message i think we'd all agree. For a more contemporary adornment for your 'ride' look no further than Tweet My Bumper. A simple way...
7/1/09
Shared Post: Make Love Not War...
Shared Post: Modernista! Offers Twelve Pack of Beer Scripts on eBay
From http://blog.modernista.com/?p=672:
We had this crazy idea. It's summer time, we were drinking a few beers, we were talking about how we'd like to work in the beer category. So we wrote a few TV scripts, and we're putting them up on eBay. Just for fun. We might even do it again for another category.
So, up for bidding, be you CMO or junior CW, are 12 beer scripts written by the Modernista! team and approved by Lance and Gary. Buy 'em, present 'em to your ECD or executive board; hell, shoot the damn things. If you're the winning bidder, they're yours to do with as you wish.
Here's the full press release:
This Summer, Modernista! Offers Twelve Pack of Scripts on eBay
Modernista! is auctioning twelve television scripts for beer commercials on eBay. "We're always brainstorming ideas for categories we'd like to work in, and since it's summer, we thought of beer. These are some scripts that we really like," said Modernista! co-founder, Lance Jensen. "We know how hard it can be to come up with good ideas on a tight schedule, and we don't currently have a beer account, so we thought these might serve as a little inspiration for someone who's looking at a blank page right now. Here you go. Good luck."
"The scripts are for :30 TV spots," added co-founding partner Gary Koepke. "But you have to buy them to read them. Let us know how it works out."
The starting bid for the scripts is the average price of a twelve pack of beer, about $12.
Interested parties should go to www.ebay.com. The item title is 12-Pack of Beer Commercials. You can review the actual posting through the following quick search reference #: 270414979121
Here's the direct auction link.
Update: we just got our first bid. Consider the seal tapped.
Shared Post: Exploding Cocktail
From http://feedproxy.google.com/~r/made-in-england/~3/YHG2Hu2pq0Q/:
I'm loving this, Wired how-to have taken the classic Mentos & Coke trick and made it into a prank cocktail which they've named - The Manhattan Project.
Basically the trick is the freeze the Mentos inside ice cubes so that it gives you enough time to mix a Manhattan, hand it to a friend and then retreat to a safe distance before it blows! Full instructions here »
Via: Neatorama.
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6/30/09
Shared Post: Dodge "Baby made on board"
From http://directdaily.blogspot.com/2009/06/dodge-baby-made-on-board.html:
In 2007 they launched Dodge on the Belgian market as THE macho car brand. In 2008, the dare was even more exciting: sell the first Dodge family wagon to their audience, while strengthening the macho image of the brand at the same time! Family cars usually have 'Baby on board' stickers on the back. The typical macho on the other hand rather has 'fun' in the back of the car. The conception became the concept: Baby Made On Board. The campaign invited their prospects to test the backseat of the Dodge Journey, and make a baby during the 'test drive'! Baby made on board stickers were handed out, e-mails were sent and posters were put out, all leading to the website. Here the action was communicated, and visitors were invited to spread the message, by sending an interactive, baby tickling e-card to their girlfriend, or making fun of their friends with an e-card highlighting the importance of 'coming' together. Virtual 'training' in baby-making was equally possible. And the campaign was supported with funny radio commercials. Gorgeous Dodge girls playing in the wet drew attention to the showrooms. Predictors were given to every couple that went for a backseat 'test drive'. The campaign was more than fruitful: a total of 72 babies speaks for itself! The action became the talk of the day on many blogs around the world, from Brazil to Russia. It was picked-up by national and international media (press, radio), national and international, and no less than 137.000 articles were published online. On the 10th of March, baby David was born, and a Dodge Journey was handed over to the proud parents. Family cars usually have 'Baby on board' stickers on the back. The typical macho on the other hand rather has fun in the back of the car. The conception became the concept. Gold & Silver Cannes Lions Promo Winner.
Agency: Proximity BBDO Brussels, Belgium.
Shared Post: Pascall "When will the fruit burst"
From http://directdaily.blogspot.com/2009/06/pascall-when-will-fruit-burst.html:
Pascall Fruit Bursts are intense fruit flavoured sweets. The client asked them to create a campaign that would increase awareness and engage new and existing customers by restoring fun to the brand. Their strategy was to bring the product truth of 'an intense fruit burst' to life through a highly engaging piece of creative that their youthful consumers could actually interact with. With a product called Fruit Burst it couldn't have been more relevant. They made a fun, engaging piece of communication that integrated the brand promise and created customer anticipation and involvement. They needed to generate mass reach with a limited budget and very little media. The projected response rate was for at least 3500 people to visit the website and the desired outcome to generate awareness and interaction. They literally demonstrated what a Fruit Burst tasted like by slowly inflating a giant strawberry filled with Fruit Bursts, on a billboard next to a giant pin. Then over the month of October they blew it up until it burst. A website with a live feed to the billboard gave the whole country the opportunity to guess the exact date and time it would burst to win $5000. Just one billboard managed, through media coverage, to reach millions worldwide. Website hits exceeded the client's expectations by over 300%, with 81000 webpage views and over 11000 unique visitors. Thousands of people entered the competition making it one of Pascall's most successful promotions ever. Brand awareness reached 93% and through brand tracking, purchases intent tripled over the course of the campaign. Bronze Cannes Lions Direct Winner & 2x Gold Cannes Lions Promo Winner.
Agency: DDB Auckland, New Zealand.
6/29/09
Shared Post: Billy Mays never won at Cannes.
From http://feedproxy.google.com/~r/MakeTheLogoBigger/~3/Lg1wMz9sZaY/billy-mays-never-won-at-cannes.html:
Ironical that Cannes just wrapped, basically handing out awards for work that sells soda, burgers and TV, while Mr. Direct Response likely sold more than all of them combined—lifetime. Not that there's anything wrong with awarding gorgeous work, but before we start giving out awards for PR, maybe it's time to stop ignoring informercials. OR at least award the spoofs.
Plaid Nation 2009
Plaid is getting back on the bus for their 2009 tour. I'll be following as I did last year, and not just because they give me a free t-shirt for writing about their tour. Even though that is nice. Check them out at their site: Plaid Nation. Looks like they added a bunch of features this year: live webcams, google map tracking, etc. It is pretty great to see an agency living the tools they are selling. Much more convincing than a presentation.
Shared Post: Insight bingo (updated)
From http://feedproxy.google.com/~r/ThePlanningLab/~3/R3noWPQEkmY/insight-bingo.html:
Can't remember where I got this from, but it's quite useful.
6/28/09
Shared Post: Apparently the feeling of optimism caused by the combination of...
From http://obsessivecompulsive.tumblr.com/post/126414417:
Apparently the feeling of optimism caused by the combination of lighter evenings, the prospect of holidays and memories of childhood summers is at its peak on June 20.
According to the research this has been worked out using the equation O + (N xS) + Cpm/T + He.
O stands for being outdoors and outdoor activity, N is connection with nature, which is in full bloom now, S is socialisation with neighbours and friends, Cpm stands for childhood positive memories, T is the mean temperature which is now usually warm, and He is holiday expected. (via Today is the happiest day of the year according to Cliff Arnall's maths formula - Telegraph)
Shared Post: a business card that works
From http://www.brandflakesforbreakfast.com/2009/06/business-card-that-works.html:
How many times have you returned to your office the morning after an awesome party and dumped out business cards, attempting to remember who all of these people are?
Ji Lee has created the ultimate solution. His card features a quick rating and info section, so that you can quickly jot down your interest and never forget that he's the dude you wanted to hook up with. Or do business with. Or never see in your life again. Awesome.
6/23/09
Shared Post: Photo
From http://garfieldminusgarfield.net/post/128058955:
Shared by Sam
Made you look at those first two frames again eh?
Shared Post: RedCanper's laptop bag doubles up as vintage slide show
From http://www.popgadget.net/2009/06/laptop_bag_stor.php:
Shared by Sam
Makes you think what other old stuff can be recombined into new products - modern vintage
We've highlighted some great laptop bags and we've written recently about the trend to take another look at those old photographic slides from the attic and convert them into JPEGs or trendy-looking lighting.
What we've never seen before is slides incorporated into a laptop bag, but that's what RedCamper's Maura Gramzinski has done with this unique design, The LTD, which also incorporates 1970s car upholstery.
Handmade to order, the bag costs a hefty $225 from RedCamper's website but at least unlike many designer bags with a similar (or bigger) price tag, it will fit a 15-inch laptop (plus smart phone, iPod, wallet etc).
Via Crave.
Posted by Diane Category: accessories
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Shared Post: Flickr: Your Photostream
Shared Post: Muppet Advertising Ass Kickery -- at your service.
So I saw this post on Boing Boing. They pointed to Russell Bates a filmmaker and great friend of American Copywriter, who had pointed them to some old Muppet commercials from the 60s that mainly featured product non-users getting clouted, eaten or blown up. Then I found this presentation for La Choy on Flooby Nooby. Shit man, I could watch this stuff all day. It is awesome. Check some of it out when you take a break. And Jim, I still miss you man.
6/22/09
Google Reader Stats
Last months stats on the posts I've read and shared. Down a thousand or so. Slacker, I know. I need some more feeds. Any suggestions out there? Thanks. 
6/17/09
Shared Post: Reebok Pump Omni Lite ‘Gremlins’ Pack
From http://blog.oneplusinfinity.com/?p=3605:
Now im not a big fan of rebooks pumps. ( i do like these) But this Gremlins pack, inspired by the 1984 movie, may have proved me right or turned my opinion. Its kinda like a bulldog, so ugly there are cute. Based on main characters Gizmo and Stripe, each pair has the characteristics of its respective, character. You can pick them up at Atmos in Japan.
Shared Post: Waze Uses Crowdsourcing to Bring You Real-Time Traffic Info
From http://mashable.com/2009/05/19/waze/:
There are plenty of social, web, and technology tools to help you with your commute. Whether you have a TomTom or constantly whip out your iPhone, you can find driving directions, locations, general traffic information, and even speed traps.
However, what Waze is aiming to do is far more ambitious. This mobile app, which uses crowdsourcing to create driver-generated maps, is expanding out of Israel and is launching today in the U.S. With it is a technology that gathers information on driving patterns, traffic, accidents, police traps, and more and analyzes it in order to inform the driver of the best possible route available.
Waze's real-time technology
Waze is an application, primarily for Google Android phones, that gathers data and provides it to the driver. Waze is able to use your GPS and your movement to determine if there is a traffic jam, an open route, or a previously unknown alleyway. It relies on multiple data points from multiple phones to provide a full picture of the area.
As more and more users drive a specific area, it picks up on the streets, tendencies, and more to build a driver-generated map. This map not only includes streets, but builds in models for bottlenecks and major delays (red), fast routes, accidents, etc. Users can also actively report things like a speeding camera or a construction zone in order to build a more accurate Waze map.
When you actually use the application, you can physically see where these traps, slowdowns, and areas to avoid are. There's even a map that shows the movement of all of the cars (anonymously) using the application in real-time. One of Waze's key advantage is real-time information. For example, if a previous traffic jam clears up, the next car using Waze that goes through at normal speeds will slowly erase the traffic indicators from the map as they drive through it.
It also has a system to rank people based on reliability, using points. If you're reporting bad information, the system docks you points and your influence on the user-generated map decreases. It provides a unique competitive and social feature while providing a way to judge informational accuracy.
Waze eyes the U.S. market
Waze has been in use for a while in Israel, but now it sets it ambitions on the U.S. It's starting with the Google Android platform and the San Francisco bay area, where users may be more receptive to having the application. However, it probably won't reach enough platforms until it gets its iPhone app approved. Even then, the iPhone's inability to run background apps (which might change soon, rumors say) could harm Waze's data collection efforts.
Yet if Waze can succeed with a proof of concept in the U.S., there is huge potential. The driving information market is huge, and there have been major acquisitions in the past - Navteq was acquired by Nokia in 2007 for $8.1 billion while Tele Atlas was bought by TomTom for 3 billion euros. Waze aims to gather more information and bring it real-time.
Crowdsourcing this type of information seems like an intelligent thing to do. Apps like Trapster already do a great job of gathering this information. But much of Waze's data is collected passively, making it easier on the driver. The result could be the a full-knowledge system that knows when roads are packed and where police patrols like to hide.
If Waze can get itself on more phones in more cities, or if they score a deal with a car maker so that it gets automatically installed into cars, it has the potential to be a major innovator and player in the market.
Tags: crowdsourcing, driving, waze
6/16/09
Shared Post: the Fashion Spot - FAKE designer bags!!!!
Shared Post: Jimmy Channel "The two-way mirror"
From http://directdaily.blogspot.com/2009/06/jimmy-channel-two-way-mirror.html:
To introduce the TV show "The Practice" a two-way mirror effect was created in the restrooms of movie theatres.
Agency: Marcel Paris, France.
Shared Post: My Liver Hates Me Now $10
From http://feedproxy.google.com/~r/tjunction/~3/NanEl5Yk6Io/:
This shirt is a lot of fun, especially if you consider yourself a heavy drinker (or know someone who is). It's called My Liver Hates Me! It's a very simple white tee, but that's not what makes it special. It's that little inflamed (and red) liver in the bottom left portion of the shirt. The words My Liver Hates inside of that strategically placed liver is what makes this tee a classic!
Now, don't get me wrong, this shirt has been around for a few months now (I was actually the first one to purchase this tee!) but never at this price point. And since Tee-Junction is all about bringing you the best deals to be had in T-Shirtland I thought this was worth a mention. My Liver Hates can be yours for just $9.99 when you use the coupon code "emptees" at checkout. Go pick one up today!
Other great deals to checkout:
Shared Post: The Dieline's Recent Top 10 Package Designs
Our most recent Top 10 Package Designs as voted on by our readers:
1. "Perfect Slice of Summer" tissue boxes
2. Mallard Tearooms
6. Student Spotlight: Mike Kelly
9. Designer Spotlight: Candice Leick
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