"Black Boy Wants Water": A truly amazing campaign to promote drinkable water. I think the biggest insight isn't we take for granted how every TV host has a glass of water next to them, but how so many people's attention would be yearningly focused on that glass if they saw the show.
planning stuff, advertising stuff, social stuff, design stuff, media stuff, cool stuff, and etc. stuff.
9/2/08
Music For Life: Black Boy Wants Water
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Labels:
great advertising,
guerilla,
host,
interview,
non-profit,
social,
tv,
water
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