planning stuff, advertising stuff, social stuff, design stuff, media stuff, cool stuff, and etc. stuff.

9/2/08

Music For Life: Black Boy Wants Water

"Black Boy Wants Water": A truly amazing campaign to promote drinkable water. I think the biggest insight isn't we take for granted how every TV host has a glass of water next to them, but how so many people's attention would be yearningly focused on that glass if they saw the show.

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