From my reader:

We spotted this ad for Whole Foods Market on the back of Edible magazine. It reads:
Food Labels Should Inform. Not Confess.
By Piers Fawkes | © PSFK, 2009. | Article Link | Comments | More stories in: Advertising & Branding, Environmental, Food & Drink and whole foods, whole foods market
(link: http://www.psfk.com/2009/02/pic-food-labels-should-inform.html)