VW's Side Assist technology protects you on the road from people driving into your blind spot, so to market the new technology they have created a funny, useful and relevant webcam-based website. The site makes sure no once creeps up on you when your browsing the internet at work. Whenever someone walks into the view of their webcam, a bunch of fake productive websites pop up. It is brilliant. Talk about creating value for your customers.
Check it out here: http://side-assist-office.com/
