1x Run: Limited Edition Art

1x Run offers limited edition art for only a limited time. Similar to Amazon's Gold Box and Groupon, the limited quantities and time frames create excitement out of scarcity. It is also similar to Food Trucks who have used the same tactics to become a popular trend. The takeaway is people want the purchase process to be as unique as the product. The purchase story is starting to be recognized as a part of the product story.