I watched The Greatest Movie Ever Sold over the weekend. In the documentary Morgan Spurlock explores advertising through transparently selling out/buying in. A few thoughts on it:
- The irony was too rich when Morgan started talking about how his creative freedom were being limited from working with a client. It is unfortunate he never made the connection between his own internal struggle with the creatives who work in the industry every day. It would have made for a poignant 10 minutes if he sat down with a creative to discuss how to handle these limitations.
- The film is truly successful at being objective, and what makes the film so interesting is whether Morgan is being objective because of his craft demands it or because of all the partnerships and their accompanying contracts.
- The partnership process Morgan takes on is realistic. He first needs to figure out what his "brand" stands for, and then needs to find brands what brands align with his brand. It is funny how we do this all the time and take it for granted that not everyone knows this process.
Because the entire movie is essentially Morgan learning how to market himself and his movie, it is a solid movie worth watching for anyone interested in a behind-the-scenes look at the advertising world.
