2/20/12
Everything is a Remix Part 4: Lawfully Uneconomic
Everything is a Remix Part 4 from Kirby Ferguson on Vimeo.
Check out Kirby's next project on kickstarter.
2/19/12
Super Bowl Spots: Pretending Digital Doesn't Exist
These stats are amazing. I suppose the argument is the Super Bowl is not a second screen experience because people watch it with each other. But I'm not really buying it.
There is significant talk value behind Super Bowel spots (duh) purely on what they are, and the opportunity is creating a richer story online. Instead of "I loved the Monkey spot," you could have "I loved the Monkey spot and then I went online to their site and got more Monkeys! You should go." You can't say, "You should watch it." They've watched it. Enjoyed it. Experience is over.
The best part is everyone feels obligated to like at least one spot - unless you are a massive grump - so take those core people who love you and do something with them. I'm thinking this is kind of obvious, but, again, look at the amazing stats below. Maybe it isn't.
How Superbowl ads did digital - stats:
Research advisory firm, Altimeter, analyzed the 2012 Super Bowl commercials to see how well they integrated with digital and social media.
The results are kind of surprising given the growing acceptance of how important digital integration is. A whopping 32% had no online references at all, and of those that had urls, many of them were with no call to action and only 16% were to social media vs. a corporate website or microsite.
More interesting stats in their full report.
There is significant talk value behind Super Bowel spots (duh) purely on what they are, and the opportunity is creating a richer story online. Instead of "I loved the Monkey spot," you could have "I loved the Monkey spot and then I went online to their site and got more Monkeys! You should go." You can't say, "You should watch it." They've watched it. Enjoyed it. Experience is over.
The best part is everyone feels obligated to like at least one spot - unless you are a massive grump - so take those core people who love you and do something with them. I'm thinking this is kind of obvious, but, again, look at the amazing stats below. Maybe it isn't.
How Superbowl ads did digital - stats:
Research advisory firm, Altimeter, analyzed the 2012 Super Bowl commercials to see how well they integrated with digital and social media.
The results are kind of surprising given the growing acceptance of how important digital integration is. A whopping 32% had no online references at all, and of those that had urls, many of them were with no call to action and only 16% were to social media vs. a corporate website or microsite.
More interesting stats in their full report.
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